CW SEED

At 14, Reuben de Maid is already one of the biggest male make-up vloggers in the world.

Concerned about how much time the kids spend on their phones, Vicky enlists the help of grandad Bampa to take the kids camping – without their phones.

With Reuben's career taking off, he's been spending more time focused on creating content for his fans and less time on his schoolwork.

In a make or break career trip, Reuben is invited to New York by a major beauty company to promote the brand's new line.

In the last leg of his trip to New York, Reuben participates in a series of promotional meetings for the brand.

Concerned that Reuben is losing touch with the real world, Vicky sends him off to work with Bampa for the day.

Reuben is invited by UK pop royalty Tulisa to do her makeup for her Manchester Pride show.

Reuben does a television interview and embraces the chance to send a positive message to other young boys growing up feeling different.

It's vacation time and the de Maids are headed to Los Angeles.

With LA's beauty icons in attendance, a nervous Reuben prepares for his appearance at Beautycon.

With the launch of his eyelash line around the corner, Reuben finds himself underwhelmed when the finished product arrives at his home.